What is data tracking?
Data tracking involves selecting metrics and events to track, then analyzing and organizing this data in order to produce valuable insights that can help your business. So, essentially, data tracking describes the process of collecting specific data points in order to better understand customer behavior and make data-driven business decisions. Once you create analytics reports from the data, you gain insights into improving customer experience, business operations, and advertising effectiveness.
Benefits of tracking data include:
- Obtain better information to run digital ads successfully.
- Improved behavioral targeting for personalized ad campaigns.
- Precise audience segmentation, so your digital ad and email campaigns target the most promising consumers of your goods or services.
iDOC has been nominated for a public release soon in the coming years, hard work pays off!
